Confidential Proposal
Indicative Proposal - Pangea Partner Rate

Neptra
VetGuards

Clinic Heroes. A standalone, AI-powered web experience that turns veterinary staff into personalised superheroes, built for 3,500 to 4,000 users across the October 2026 campaign window.

The Pangea Agency / Elanco Animal Health
Ven Agency
2 September 2026
Indicative, subject to scope lock
Scroll
01 - The Situation

The internal tool
works. It just
can't go public.

"Everyone loved creating their superheroes. But the internal Elanco GPT can't be used publicly, and anyone who doesn't have an Elanco email can't log in."

Stephanie Sarulidis, Elanco - scoping call, 1 September 2026
02
02 - What we are building

A standalone
web app.

A mobile-first microsite hosted by Ven on Cloudflare. Users answer a short set of questions, upload a face photo or pick an avatar, and the app calls Elanco's AI endpoint to generate a unique superhero dossier: name, image, catchphrase and abilities. The output downloads as a print-ready file for Neptra branded mugs.

Ven builds the experience shell, hosting and API integration. Elanco and Pangea own the AI model, moderation, and campaign content. Two delivery options follow: a fast path for October, and a fuller build with more time.

Standalone microsite Mobile-first Cloudflare hosted 3,500 to 4,000 users
03
03 - At a glance

Two streams.
One add-on.

40-60
App Build Hours
21
Instruction Set Hours
$168
Partner Rate / Hr
Oct 26
Target Launch
October MVP: 40 hrs / $6,720
Full-featured: 60 hrs / $10,080
Prompt instruction set: 21 hrs / $3,528
Ex. GST
04
Stream 1 - October MVP

Ship fast.
Prove it works.

Phase 01

UX & Design

  • Mobile-first multi-step builder flow
  • Single polished dossier template
  • Download and share screens
  • Responsive layout, one design round
10 hrs
Phase 02

Frontend Development

  • Multi-step builder with progress
  • Photo upload with preview and validation
  • Avatar selection interface
  • Dossier output renderer and download
16 hrs
Phase 03

API Integration

  • Connect to Elanco's AI endpoint
  • Image and text response handling
  • Loading states and error fallbacks
5 hrs
Phase 04

Data & Fulfilment

  • Name, clinic, contact, address capture
  • Field validation
  • Basic CSV export for mug fulfilment
4 hrs
Phase 05

Hosting & Launch

  • Cloudflare deployment and SSL
  • DNS configuration support
  • Core device and browser QA
  • Launch support
5 hrs
40 hours / $6,720 + GST. Standalone microsite only. No iframe integration, limited design iteration, one QA pass. Gets a working experience live for October.
05
Stream 2 - Full-Featured

Built to scale.
Built to reuse.

Phase 01

UX & Design

  • Full photo and avatar path designs
  • Premium dossier output with brand polish
  • Multiple design iteration rounds
  • Responsive across all breakpoints
16 hrs
Phase 02

Frontend Development

  • Both input paths fully built
  • Premium dossier renderer with animations
  • Advanced interactions and transitions
  • Performance tuning for campaign scale
22 hrs
Phase 03

API Integration

  • Dual-path integration (photo and avatar)
  • Response caching and optimisation
  • Regeneration controls and spend limits
6 hrs
Phase 04

Iframe Integration

  • my.elanco.com/au compatibility
  • Cross-origin handling and messaging
  • Subject to Elanco IT/security approval
4 hrs
Phase 05

Admin & Fulfilment

  • Fulfilment data dashboard
  • Export, filtering and management
  • Mug vendor format output
4 hrs
Phase 06

QA, Performance & Launch

  • Multi-device and browser testing
  • Load testing for 3,500 to 4,000 users
  • Cloudflare deployment and DNS
8 hrs
60 hours / $10,080 + GST. Everything in Stream 1, plus iframe readiness, admin dashboard, premium output, broader QA, and performance optimisation. Reusable across other Elanco brands.
06
Optional Add-on

Image-Prompt
Instruction Set

A documented instruction set that converts variable user inputs into a locked, standardised master prompt for Elanco's in-house AI pipeline. Ven documents it; Elanco's team implements it. If Pangea already owns prompt engineering, decline this line.

Input Schema

Field Definitions

  • All frontend-to-AI endpoint fields
  • Data types, validation, required vs optional
  • Photo upload specs and avatar IDs
2.5 hrs
Master-Prompt Structure

System Architecture

  • Variable injection points
  • Photo-to-hero and avatar-to-hero templates
  • Output format specs for image and text
4.0 hrs
Brand Guardrails

Style and Tone Rules

  • Neptra visual identity constraints
  • Art direction, colour palette, aesthetics
  • Prohibited content and imagery
2.5 hrs
Toggle Mapping

Input-to-Prompt Rules

  • Photo and avatar parameter mapping
  • UI toggle definitions and prompt modifiers
3.0 hrs
Fallback Rules

Failure Handling

  • Image gen failure paths
  • Moderation triggers, retry logic
1.5 hrs
Versioning + Handover

Documentation

  • Version numbering, change log
  • Integration reference and handover pack
1.5 hrs
21 hours / $3,528 + GST. Includes up to three rounds of Pangea/Elanco feedback (6 hrs). Runs in parallel with the app build. Does not include testing against the live model.
07
07 - Hours by phase (Stream 2 + Add-on)

Where the
time goes.

Frontend Development
22 hrs
UX & Design
16 hrs
QA, Performance & Launch
8 hrs
API Integration
6 hrs
Review Cycles (3 rounds)
6 hrs
Iframe Integration
4 hrs
Admin & Fulfilment
4 hrs
Master-Prompt Structure
4 hrs
Remaining Add-on Components
11 hrs
Green bars are the image-prompt instruction set add-on. White bars are the web app build. Total: 81 hours for Stream 2 + add-on.
08
08 - Breakdown

Line by line.

PhaseKey DeliverablesHoursInvestment
Stream 1 - October MVP
UX & DesignBuilder flow, dossier template, responsive layout10$1,680
Frontend DevelopmentMulti-step builder, photo upload, avatar, renderer16$2,688
API IntegrationAI endpoint connection, response handling, errors5$840
Data & FulfilmentContact capture, validation, CSV export4$672
Hosting & LaunchCloudflare, DNS, QA pass, go-live5$840
Stream 1 Subtotal40$6,720
Stream 2 Uplift (additional scope)
Extended UX & Design+6 hrs: full photo + avatar paths, premium output, extra rounds+6+$1,008
Extended Frontend+6 hrs: both paths, premium renderer, performance+6+$1,008
Extended API+1 hr: dual-path, caching, regen controls+1+$168
Iframe Integrationmy.elanco.com/au compatibility, cross-origin+4+$672
Admin DashboardFulfilment data management, export, filtering+4+$672
Extended QA & Performance+3 hrs: load testing, multi-device, browser matrix+3+$504
Hosting (reduced)-2 hrs: shared with Stream 1 launch work-4-$672
Stream 2 Total60$10,080
Optional Add-on - Prompt Instruction Set
Input SchemaField definitions, types, validation rules2.5$420
Master-Prompt StructureSystem architecture, injection points, templates4.0$672
Brand & Style GuardrailsVisual identity, art direction, tone, exclusions2.5$420
Toggle MappingInput to parameter mapping, toggle behaviour3.0$504
Fallback RulesFailure handling, moderation paths, retry logic1.5$252
Versioning & HandoverChange log, integration reference, handover pack1.5$252
Review CyclesInternal QA plus up to 3 Pangea/Elanco rounds6.0$1,008
Add-on Subtotal21.0$3,528

All figures ex. GST at the Pangea partner rate of $168 per hour.

09
09 - Investment

Pick a path.

Stream 1 + Add-on Recommended for Oct
$10,248
61 hrs x $168/hr
October MVP microsite with prompt instruction set. Gets the experience live on time. Iframe, admin dashboard and premium output deferred.
Stream 2 + Add-on
$13,608
81 hrs x $168/hr
Full-featured build with iframe readiness, admin dashboard, premium output, broader QA, and reusable framework for other Elanco brands.
Stream 1: $6,720 / Stream 2: $10,080
$300 to $500/mo during campaign
Elanco's responsibility, outside this fee
All figures ex. GST
10
10 - Assumptions, dependencies and timeline

What this
price assumes.

01

Elanco owns the AI layer. Model hosting, API costs, moderation/safety policy and production operations sit with Elanco unless separately quoted.

02

API endpoint documented and testable before Ven's build phase starts. Without it, integration becomes exploratory and timeline/cost changes.

03

Brand assets supplied up front. Campaign copy, legal wording, fulfilment rules and Neptra brand materials provided by Pangea/Elanco.

04

October delivery requires immediate scope lock and fast access to the AI endpoint. Delays to either push the launch date.

05

Iframe integration (Stream 2 only) may require Elanco IT/security sign-off, which could add one to two weeks.

06

Mug print specs confirmed by Stephanie before Ven builds the export pipeline. Dimensions, DPI, colour profile and safe area.

Indicative Timeline
Week 1-2
Design & API setup
UX/UI design for builder flow and dossier output. API endpoint integration scaffold. Prompt instruction set drafting begins in parallel.
Week 3-4
Frontend build & integration
Multi-step builder, photo upload, avatar selection, dossier renderer. API integration and data capture. Instruction set review rounds.
Week 5
QA & launch (Stream 1)
Device testing, fulfilment export validation, Cloudflare deployment. Stream 1 goes live.
Week 6-8
Stream 2 enhancements
Premium output, iframe integration, admin dashboard, load testing, broader QA. Only if Stream 2 is selected.
11
11 - Next steps

Ready when
you are.

Ven builds the experience. Elanco and Pangea own the AI. The boundary is clear and the clock is ticking for October.

Next Steps

  1. 1

    Pick a stream. October MVP or full-featured build.

  2. 2

    Decide on the add-on. Does Pangea already own prompt engineering, or does Ven need to deliver the instruction set?

  3. 3

    Confirm API readiness. Is Elanco's AI endpoint documented and available for integration?

  4. 4

    Supply brand assets and mug specs. Neptra guidelines, style references, vendor print requirements.

  5. 5

    Lock scope and kick off. Ven produces a formal agreement within 48 hours of confirmation.

  6. ✉

    Contact: james@ven.com.au